According to foreign media reports, Essential Products, the mobile phone company founded by the “father of Android” Andy Rubin (Andy Rubin), has announced that it will cease operations and close down.
Essential wrote in a blog post: “Despite our best efforts, we have not found a clear path to deliver Gem phones with radical designs to customers. In light of this, we have made the difficult decision to cease operations and shut down.”
It is reported that Essential was founded in 2015 and launched its first smartphone in 2017, but its sales were not good and its reviews were mixed. The company then canceled iterations of the phone, while other promised devices, such as smart home assistants and operating systems, didn’t materialize.
In recent years, Essential has been working on another phone called the “Project Gem” with a different design. Rubin had revealed some details of the project in October 2019, but the company now says “there is no clear path to deliver it to customers.”
Essential has now finished updating the phones it has sold, though the company says the device will continue to work. The Newton Mail, which was acquired by Essential in late 2018, will also be shut down. Essential said it will continue to operate until April 30.
According to an Essential spokesperson, the news should have no impact on Playround Global, the venture capital firm founded by Rubin that shares office space with Essential. A Playround Global spokesman said that while “commercial success has been elusive,” the company was “proud to support” the team.